Like a lighthouse guiding ships ashore, an organization's values signal expected behaviors that support the desired culture. But talk is cheap, as they say. Voice values alone won't forge the culture we envision. To breathe life into them requires mapping specific behaviors and traits for each. How do we recognize when someone lives this value? What does it look and feel like day to day? Descriptions make values tangible.
Still, describing ideal conduct doesn't ensure it occurs. So, we measure. Peter Drucker famously declared, "What gets measured gets managed." But can values actually be measured?